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What is the story of Audi on demand?

The idea of Audi on demand, formally Silvercar, was sparked by one too many frustrating experiences at the rental car counter. Co-founders Todd Belveal and Bill Diffenderffer, together with a small group of industry and technology experts and supported by Austin Ventures, developed the concept into the innovative, focused, and customer-driven company it is today. Incorporated in March of 2012, Audi on demand is led by CEO Matt Carpenter and is based in Austin, TX.